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1 structure
структура, строениеembryo-like structure — зародышеподобная [зародышеобразная] структура
fine structure — тонкое строение, тонкая структура
Англо-русский терминологический перечень по культуре тканей растений > structure
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2 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
3 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
4 oligopoly
сущ.эк. олигополия (рыночная структура, характеризующаяся существованием на рынке незначительного числа продавцов при наличии большого числа покупателей; важнейшим свойством этой рыночной структуры является сильная взаимозависимость фирм, откуда вытекает необходимость для отдельной фирмы учитывать при принятии любого решения вероятные ответные действия других фирм; для анализа олигополистического поведения часто используют теорию игр; различают ситуации кооперативного и некооперативного поведения фирм)See:market structure, reaction function, non-collusive oligopoly, collusive oligopoly, collusion, binding commitment, homogeneous oligopoly, differentiated oligopoly, bilateral oligopoly, quantity oligopoly, price oligopoly, oligopsony, duopoly, Nash equilibrium, Stackelberg model, Bertrand model, Edgeworth model, Cournot model, Chamberlin model, one-shot game, dynamic game
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олигополия: ситуация на рынке, характеризующаяся наличием незначительного числа продавцов (компаний), которые контролируют предложение данного товара или услуг.* * *. . Словарь экономических терминов .* * *тип рыночной структуры в хозяйстве развитых стран, при которой несколько крупных фирм монополизируют производство и сбыт основной массы продукции и ведут между собой преимущественно неценовую конкуренцию-----рынок, контролируемый небольшим числом производителей; тип рыночной структуры отрасли хозяйства в различных странах, при которой несколько крупных фирм монополизируют производство и сбыт основной массы продукции и ведут между собой преимущественно неценовую конкуренцию -
5 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
6 DS
1) Общая лексика: data sheets, hum. сокр. Double Stranded, cbylhjv Lfeyf, синдром Дауна2) Компьютерная техника: Data Store, Data Structure, Digit Select, Directory Service, Directory System, Disk Status, Double Speed, Dual Screen3) Медицина: Down Syndrome (синдром Дауна), diffuse scleroderma4) Спорт: Delayed Substitutions, Dune Sport, Dungeon Siege5) Военный термин: Defense Secretary, Delta Station, Director of Science, Director of Services, Director of Supplies, Director of Survey, Directorate of Safety, Distributed Software, Double Shot, Dropside, data sheet, data storage, data system, date of service, day of supply, dead space, decision sheet, defense support, defense suppression, defensive, defensive sector, delivery schedule, depot of supply, deputy secretary, design specification, design stage, design standards, detached service, deterrent strategy, digital signal, direct support, directing staff, discarding sabot, disinfectant solution, distance, distant surveillance, distinguished service, division set, document signal, documented sample, dressing station, drill sergeant, driving school, drone squadron, dual standard, duty section, duty status6) Техника: Dolly shot, dark slide, data scanning, data security, data space, data switching, data system administration, data systems technician, dataset, decision and switching, decontamination shop, decoy signature, degree of safety, delay-and-sum, depth sounder, design standard, deteriorating standby, diffusion substrate, digit selection, diode switch, direct substitution, disconnected, disk storage, dissolved solids, door switch, double-silk insulation, down sensor, downstream, drill stem, drop siding, drum storage, dual scan, dual-sided, dynamic scattering, dynamic storage7) Сельское хозяйство: degree of saturation8) Шутливое выражение: Deep Spaghetti, Duh Statement9) Математика: Double Scalar11) Биржевой термин: directional system12) Грубое выражение: Dip Shit, Drunk Slut, Dumb Shit13) Телекоммуникации: Data Service, Digital Service, Directory Synchronization, Distribution Services (SNA), Data Synchronization14) Сокращение: Data Set, Deep Space, Dental Surgeon, Department of State, Direct (frequency) Synthesis (as opposed to IS), Direct Sequence (a SPREAD SPECTRUM technique), Directionally Solidified, Distributed Single Layer Test Method, Draft Standard, decade scaler, decanning scuttle, disconnect switch, display and storage, domestic service, downspout, draft stop, Directorate of Signals, Disconnecting Switch, Doctor of Science, debenture stock15) Физиология: Diagnostic sensitivity, Down's Syndrome16) Электроника: Digital System, Double Sampling, Double Sided (Floppy Disk)17) Вычислительная техника: Double-Sided, define symbol, device selector, dial system, двухсторонняя дискета, динамическая коммутация, Directory Service (OSI, ISO, DP 9594), Distribution System (WLAN), Double Sided (disks, FDD), Digital Services (level), Data Segment (register, CPU, Intel, Assembler), двойной экран (технология, исп. в игровой индустрии), двусторонний, динамическое переключение, динамическое рассеивание, набор данных, регистр сегмента данных, с двойным сканированием18) Нефть: directional survey, drillship, drillstem, dual seal, бурильная колонна (drill stem), бурильная штанга (drill stem), запас прочности (degree of safety), измерение азимута ствола скважины (directional survey), резервный элемент с ухудшающимися характеристиками (deteriorating standby), ударная штанга (drill stem), коэффициент надёжности (degree of safety)19) Лабораторное оборудование: dye set20) Космонавтика: Descent Stage21) Картография: directing station22) Транспорт: Dual Shock23) Фирменный знак: Dementia Software24) Экология: dissolved solid, dry solid25) Сварка: Dip Soldering26) СМИ: Dark Shadows, Digital Studio27) Деловая лексика: Date Stamp, Decision Support, direct sales28) Бурение: depth shift, Рабочая сторона буровой установки (Drillers Side)29) Сетевые технологии: Data Server, Dedicated Server, Destination To Source, Differentiated Services, Directory Services, Distributed Systems, distributed system, dynamic switching, распределённая система, служба каталогов30) Полимеры: degree of substitution, dispersion-strengthened, dry spinning31) Программирование: Define Storage, Double Screen32) Автоматика: digital switch, direct-current signal33) Сахалин Ю: sanitary sewer34) Химическое оружие: Decontamination solution, Demilitarization subsystem, decontaminating solution35) Макаров: динамическое рассеяние36) Велосипеды: dual slalom37) Расширение файла: Data Segment, Data Send38) Нефть и газ: drilling slurry, БШ, буровой шлам, (Drill Site) Буровая площадка39) Военно-политический термин: Division of Defence Support40) Электротехника: desuperheater, digital stabilizer, disconnect(ing) switch, drum switch41) Водоснабжение: сухое вещество (наппример, dry solids content - содержание сухого вещества)42) Фантастика Dark Side, Dark Stalkers, Dark Star, Demon Seed, Demon Stone43) Имена и фамилии: Dave Stewart, Doctor Scott44) Высокочастотная электроника: direct sequence45) ООН: Disorder Status46) Должность: Detective Sergeant47) Чат: Dear Son, Dominance And Submission, Dream Street48) NYSE. Dallas Semiconductor Corporation49) Программное обеспечение: Developer System, Digital Spy50) Федеральное бюро расследований: Destroyed51) Базы данных: Data Source -
7 Ds
1) Общая лексика: data sheets, hum. сокр. Double Stranded, cbylhjv Lfeyf, синдром Дауна2) Компьютерная техника: Data Store, Data Structure, Digit Select, Directory Service, Directory System, Disk Status, Double Speed, Dual Screen3) Медицина: Down Syndrome (синдром Дауна), diffuse scleroderma4) Спорт: Delayed Substitutions, Dune Sport, Dungeon Siege5) Военный термин: Defense Secretary, Delta Station, Director of Science, Director of Services, Director of Supplies, Director of Survey, Directorate of Safety, Distributed Software, Double Shot, Dropside, data sheet, data storage, data system, date of service, day of supply, dead space, decision sheet, defense support, defense suppression, defensive, defensive sector, delivery schedule, depot of supply, deputy secretary, design specification, design stage, design standards, detached service, deterrent strategy, digital signal, direct support, directing staff, discarding sabot, disinfectant solution, distance, distant surveillance, distinguished service, division set, document signal, documented sample, dressing station, drill sergeant, driving school, drone squadron, dual standard, duty section, duty status6) Техника: Dolly shot, dark slide, data scanning, data security, data space, data switching, data system administration, data systems technician, dataset, decision and switching, decontamination shop, decoy signature, degree of safety, delay-and-sum, depth sounder, design standard, deteriorating standby, diffusion substrate, digit selection, diode switch, direct substitution, disconnected, disk storage, dissolved solids, door switch, double-silk insulation, down sensor, downstream, drill stem, drop siding, drum storage, dual scan, dual-sided, dynamic scattering, dynamic storage7) Сельское хозяйство: degree of saturation8) Шутливое выражение: Deep Spaghetti, Duh Statement9) Математика: Double Scalar11) Биржевой термин: directional system12) Грубое выражение: Dip Shit, Drunk Slut, Dumb Shit13) Телекоммуникации: Data Service, Digital Service, Directory Synchronization, Distribution Services (SNA), Data Synchronization14) Сокращение: Data Set, Deep Space, Dental Surgeon, Department of State, Direct (frequency) Synthesis (as opposed to IS), Direct Sequence (a SPREAD SPECTRUM technique), Directionally Solidified, Distributed Single Layer Test Method, Draft Standard, decade scaler, decanning scuttle, disconnect switch, display and storage, domestic service, downspout, draft stop, Directorate of Signals, Disconnecting Switch, Doctor of Science, debenture stock15) Физиология: Diagnostic sensitivity, Down's Syndrome16) Электроника: Digital System, Double Sampling, Double Sided (Floppy Disk)17) Вычислительная техника: Double-Sided, define symbol, device selector, dial system, двухсторонняя дискета, динамическая коммутация, Directory Service (OSI, ISO, DP 9594), Distribution System (WLAN), Double Sided (disks, FDD), Digital Services (level), Data Segment (register, CPU, Intel, Assembler), двойной экран (технология, исп. в игровой индустрии), двусторонний, динамическое переключение, динамическое рассеивание, набор данных, регистр сегмента данных, с двойным сканированием18) Нефть: directional survey, drillship, drillstem, dual seal, бурильная колонна (drill stem), бурильная штанга (drill stem), запас прочности (degree of safety), измерение азимута ствола скважины (directional survey), резервный элемент с ухудшающимися характеристиками (deteriorating standby), ударная штанга (drill stem), коэффициент надёжности (degree of safety)19) Лабораторное оборудование: dye set20) Космонавтика: Descent Stage21) Картография: directing station22) Транспорт: Dual Shock23) Фирменный знак: Dementia Software24) Экология: dissolved solid, dry solid25) Сварка: Dip Soldering26) СМИ: Dark Shadows, Digital Studio27) Деловая лексика: Date Stamp, Decision Support, direct sales28) Бурение: depth shift, Рабочая сторона буровой установки (Drillers Side)29) Сетевые технологии: Data Server, Dedicated Server, Destination To Source, Differentiated Services, Directory Services, Distributed Systems, distributed system, dynamic switching, распределённая система, служба каталогов30) Полимеры: degree of substitution, dispersion-strengthened, dry spinning31) Программирование: Define Storage, Double Screen32) Автоматика: digital switch, direct-current signal33) Сахалин Ю: sanitary sewer34) Химическое оружие: Decontamination solution, Demilitarization subsystem, decontaminating solution35) Макаров: динамическое рассеяние36) Велосипеды: dual slalom37) Расширение файла: Data Segment, Data Send38) Нефть и газ: drilling slurry, БШ, буровой шлам, (Drill Site) Буровая площадка39) Военно-политический термин: Division of Defence Support40) Электротехника: desuperheater, digital stabilizer, disconnect(ing) switch, drum switch41) Водоснабжение: сухое вещество (наппример, dry solids content - содержание сухого вещества)42) Фантастика Dark Side, Dark Stalkers, Dark Star, Demon Seed, Demon Stone43) Имена и фамилии: Dave Stewart, Doctor Scott44) Высокочастотная электроника: direct sequence45) ООН: Disorder Status46) Должность: Detective Sergeant47) Чат: Dear Son, Dominance And Submission, Dream Street48) NYSE. Dallas Semiconductor Corporation49) Программное обеспечение: Developer System, Digital Spy50) Федеральное бюро расследований: Destroyed51) Базы данных: Data Source -
8 ds
1) Общая лексика: data sheets, hum. сокр. Double Stranded, cbylhjv Lfeyf, синдром Дауна2) Компьютерная техника: Data Store, Data Structure, Digit Select, Directory Service, Directory System, Disk Status, Double Speed, Dual Screen3) Медицина: Down Syndrome (синдром Дауна), diffuse scleroderma4) Спорт: Delayed Substitutions, Dune Sport, Dungeon Siege5) Военный термин: Defense Secretary, Delta Station, Director of Science, Director of Services, Director of Supplies, Director of Survey, Directorate of Safety, Distributed Software, Double Shot, Dropside, data sheet, data storage, data system, date of service, day of supply, dead space, decision sheet, defense support, defense suppression, defensive, defensive sector, delivery schedule, depot of supply, deputy secretary, design specification, design stage, design standards, detached service, deterrent strategy, digital signal, direct support, directing staff, discarding sabot, disinfectant solution, distance, distant surveillance, distinguished service, division set, document signal, documented sample, dressing station, drill sergeant, driving school, drone squadron, dual standard, duty section, duty status6) Техника: Dolly shot, dark slide, data scanning, data security, data space, data switching, data system administration, data systems technician, dataset, decision and switching, decontamination shop, decoy signature, degree of safety, delay-and-sum, depth sounder, design standard, deteriorating standby, diffusion substrate, digit selection, diode switch, direct substitution, disconnected, disk storage, dissolved solids, door switch, double-silk insulation, down sensor, downstream, drill stem, drop siding, drum storage, dual scan, dual-sided, dynamic scattering, dynamic storage7) Сельское хозяйство: degree of saturation8) Шутливое выражение: Deep Spaghetti, Duh Statement9) Математика: Double Scalar11) Биржевой термин: directional system12) Грубое выражение: Dip Shit, Drunk Slut, Dumb Shit13) Телекоммуникации: Data Service, Digital Service, Directory Synchronization, Distribution Services (SNA), Data Synchronization14) Сокращение: Data Set, Deep Space, Dental Surgeon, Department of State, Direct (frequency) Synthesis (as opposed to IS), Direct Sequence (a SPREAD SPECTRUM technique), Directionally Solidified, Distributed Single Layer Test Method, Draft Standard, decade scaler, decanning scuttle, disconnect switch, display and storage, domestic service, downspout, draft stop, Directorate of Signals, Disconnecting Switch, Doctor of Science, debenture stock15) Физиология: Diagnostic sensitivity, Down's Syndrome16) Электроника: Digital System, Double Sampling, Double Sided (Floppy Disk)17) Вычислительная техника: Double-Sided, define symbol, device selector, dial system, двухсторонняя дискета, динамическая коммутация, Directory Service (OSI, ISO, DP 9594), Distribution System (WLAN), Double Sided (disks, FDD), Digital Services (level), Data Segment (register, CPU, Intel, Assembler), двойной экран (технология, исп. в игровой индустрии), двусторонний, динамическое переключение, динамическое рассеивание, набор данных, регистр сегмента данных, с двойным сканированием18) Нефть: directional survey, drillship, drillstem, dual seal, бурильная колонна (drill stem), бурильная штанга (drill stem), запас прочности (degree of safety), измерение азимута ствола скважины (directional survey), резервный элемент с ухудшающимися характеристиками (deteriorating standby), ударная штанга (drill stem), коэффициент надёжности (degree of safety)19) Лабораторное оборудование: dye set20) Космонавтика: Descent Stage21) Картография: directing station22) Транспорт: Dual Shock23) Фирменный знак: Dementia Software24) Экология: dissolved solid, dry solid25) Сварка: Dip Soldering26) СМИ: Dark Shadows, Digital Studio27) Деловая лексика: Date Stamp, Decision Support, direct sales28) Бурение: depth shift, Рабочая сторона буровой установки (Drillers Side)29) Сетевые технологии: Data Server, Dedicated Server, Destination To Source, Differentiated Services, Directory Services, Distributed Systems, distributed system, dynamic switching, распределённая система, служба каталогов30) Полимеры: degree of substitution, dispersion-strengthened, dry spinning31) Программирование: Define Storage, Double Screen32) Автоматика: digital switch, direct-current signal33) Сахалин Ю: sanitary sewer34) Химическое оружие: Decontamination solution, Demilitarization subsystem, decontaminating solution35) Макаров: динамическое рассеяние36) Велосипеды: dual slalom37) Расширение файла: Data Segment, Data Send38) Нефть и газ: drilling slurry, БШ, буровой шлам, (Drill Site) Буровая площадка39) Военно-политический термин: Division of Defence Support40) Электротехника: desuperheater, digital stabilizer, disconnect(ing) switch, drum switch41) Водоснабжение: сухое вещество (наппример, dry solids content - содержание сухого вещества)42) Фантастика Dark Side, Dark Stalkers, Dark Star, Demon Seed, Demon Stone43) Имена и фамилии: Dave Stewart, Doctor Scott44) Высокочастотная электроника: direct sequence45) ООН: Disorder Status46) Должность: Detective Sergeant47) Чат: Dear Son, Dominance And Submission, Dream Street48) NYSE. Dallas Semiconductor Corporation49) Программное обеспечение: Developer System, Digital Spy50) Федеральное бюро расследований: Destroyed51) Базы данных: Data Source -
9 broad band
"A structure of compensation levels that includes broad ranges of pay per level and is generally defined by grouping jobs with similar aggregate levels of responsibility. Pay for individual jobs is often linked to the external market. Bands are also typically differentiated by the variable compensation awards available at each band. Broad banding eliminates the hierarchy and narrow ranges of graded structures and allows ranges to overlap (for example, the 90th percentile of Band B equals the 10th percentile of Band C). Broad bands do not contain midpoints and generally do not have fixed minimums or maximums (for example, allowing pay that is either below a minimum or above a maximum rate within a band because the external market determines a specific job rate). Companies can store additional reference points for a band, such as a 50th percentile (or Control Point), 25th and 75th percentile, and base variable compensation on one of those points." -
10 Creativity
Put in this bald way, these aims sound utopian. How utopian they areor rather, how imminent their realization-depends on how broadly or narrowly we interpret the term "creative." If we are willing to regard all human complex problem solving as creative, then-as we will point out-successful programs for problem solving mechanisms that simulate human problem solvers already exist, and a number of their general characteristics are known. If we reserve the term "creative" for activities like discovery of the special theory of relativity or the composition of Beethoven's Seventh Symphony, then no example of a creative mechanism exists at the present time. (Simon, 1979, pp. 144-145)Among the questions that can now be given preliminary answers in computational terms are the following: how can ideas from very different sources be spontaneously thought of together? how can two ideas be merged to produce a new structure, which shows the influence of both ancestor ideas without being a mere "cut-and-paste" combination? how can the mind be "primed," so that one will more easily notice serendipitous ideas? why may someone notice-and remember-something fairly uninteresting, if it occurs in an interesting context? how can a brief phrase conjure up an entire melody from memory? and how can we accept two ideas as similar ("love" and "prove" as rhyming, for instance) in respect of a feature not identical in both? The features of connectionist AI models that suggest answers to these questions are their powers of pattern completion, graceful degradation, sensitization, multiple constraint satisfaction, and "best-fit" equilibration.... Here, the important point is that the unconscious, "insightful," associative aspects of creativity can be explained-in outline, at least-by AI methods. (Boden, 1996, p. 273)There thus appears to be an underlying similarity in the process involved in creative innovation and social independence, with common traits and postures required for expression of both behaviors. The difference is one of product-literary, musical, artistic, theoretical products on the one hand, opinions on the other-rather than one of process. In both instances the individual must believe that his perceptions are meaningful and valid and be willing to rely upon his own interpretations. He must trust himself sufficiently that even when persons express opinions counter to his own he can proceed on the basis of his own perceptions and convictions. (Coopersmith, 1967, p. 58)he average level of ego strength and emotional stability is noticeably higher among creative geniuses than among the general population, though it is possibly lower than among men of comparable intelligence and education who go into administrative and similar positions. High anxiety and excitability appear common (e.g. Priestley, Darwin, Kepler) but full-blown neurosis is quite rare. (Cattell & Butcher, 1970, p. 315)he insight that is supposed to be required for such work as discovery turns out to be synonymous with the familiar process of recognition; and other terms commonly used in the discussion of creative work-such terms as "judgment," "creativity," or even "genius"-appear to be wholly dispensable or to be definable, as insight is, in terms of mundane and well-understood concepts. (Simon, 1989, p. 376)From the sketch material still in existence, from the condition of the fragments, and from the autographs themselves we can draw definite conclusions about Mozart's creative process. To invent musical ideas he did not need any stimulation; they came to his mind "ready-made" and in polished form. In contrast to Beethoven, who made numerous attempts at shaping his musical ideas until he found the definitive formulation of a theme, Mozart's first inspiration has the stamp of finality. Any Mozart theme has completeness and unity; as a phenomenon it is a Gestalt. (Herzmann, 1964, p. 28)Great artists enlarge the limits of one's perception. Looking at the world through the eyes of Rembrandt or Tolstoy makes one able to perceive aspects of truth about the world which one could not have achieved without their aid. Freud believed that science was adaptive because it facilitated mastery of the external world; but was it not the case that many scientific theories, like works of art, also originated in phantasy? Certainly, reading accounts of scientific discovery by men of the calibre of Einstein compelled me to conclude that phantasy was not merely escapist, but a way of reaching new insights concerning the nature of reality. Scientific hypotheses require proof; works of art do not. Both are concerned with creating order, with making sense out of the world and our experience of it. (Storr, 1993, p. xii)The importance of self-esteem for creative expression appears to be almost beyond disproof. Without a high regard for himself the individual who is working in the frontiers of his field cannot trust himself to discriminate between the trivial and the significant. Without trust in his own powers the person seeking improved solutions or alternative theories has no basis for distinguishing the significant and profound innovation from the one that is merely different.... An essential component of the creative process, whether it be analysis, synthesis, or the development of a new perspective or more comprehensive theory, is the conviction that one's judgment in interpreting the events is to be trusted. (Coopersmith, 1967, p. 59)In the daily stream of thought these four different stages [preparation; incubation; illumination or inspiration; and verification] constantly overlap each other as we explore different problems. An economist reading a Blue Book, a physiologist watching an experiment, or a business man going through his morning's letters, may at the same time be "incubating" on a problem which he proposed to himself a few days ago, be accumulating knowledge in "preparation" for a second problem, and be "verifying" his conclusions to a third problem. Even in exploring the same problem, the mind may be unconsciously incubating on one aspect of it, while it is consciously employed in preparing for or verifying another aspect. (Wallas, 1926, p. 81)he basic, bisociative pattern of the creative synthesis [is] the sudden interlocking of two previously unrelated skills, or matrices of thought. (Koestler, 1964, p. 121)11) The Earliest Stages in the Creative Process Involve a Commerce with DisorderEven to the creator himself, the earliest effort may seem to involve a commerce with disorder. For the creative order, which is an extension of life, is not an elaboration of the established, but a movement beyond the established, or at least a reorganization of it and often of elements not included in it. The first need is therefore to transcend the old order. Before any new order can be defined, the absolute power of the established, the hold upon us of what we know and are, must be broken. New life comes always from outside our world, as we commonly conceive that world. This is the reason why, in order to invent, one must yield to the indeterminate within him, or, more precisely, to certain illdefined impulses which seem to be of the very texture of the ungoverned fullness which John Livingston Lowes calls "the surging chaos of the unexpressed." (Ghiselin, 1985, p. 4)New life comes always from outside our world, as we commonly conceive our world. This is the reason why, in order to invent, one must yield to the indeterminate within him, or, more precisely, to certain illdefined impulses which seem to be of the very texture of the ungoverned fullness which John Livingston Lowes calls "the surging chaos of the unexpressed." Chaos and disorder are perhaps the wrong terms for that indeterminate fullness and activity of the inner life. For it is organic, dynamic, full of tension and tendency. What is absent from it, except in the decisive act of creation, is determination, fixity, and commitment to one resolution or another of the whole complex of its tensions. (Ghiselin, 1952, p. 13)[P]sychoanalysts have principally been concerned with the content of creative products, and with explaining content in terms of the artist's infantile past. They have paid less attention to examining why the artist chooses his particular activity to express, abreact or sublimate his emotions. In short, they have not made much distinction between art and neurosis; and, since the former is one of the blessings of mankind, whereas the latter is one of the curses, it seems a pity that they should not be better differentiated....Psychoanalysis, being fundamentally concerned with drive and motive, might have been expected to throw more light upon what impels the creative person that in fact it has. (Storr, 1993, pp. xvii, 3)A number of theoretical approaches were considered. Associative theory, as developed by Mednick (1962), gained some empirical support from the apparent validity of the Remote Associates Test, which was constructed on the basis of the theory.... Koestler's (1964) bisociative theory allows more complexity to mental organization than Mednick's associative theory, and postulates "associative contexts" or "frames of reference." He proposed that normal, non-creative, thought proceeds within particular contexts or frames and that the creative act involves linking together previously unconnected frames.... Simonton (1988) has developed associative notions further and explored the mathematical consequences of chance permutation of ideas....Like Koestler, Gruber (1980; Gruber and Davis, 1988) has based his analysis on case studies. He has focused especially on Darwin's development of the theory of evolution. Using piagetian notions, such as assimilation and accommodation, Gruber shows how Darwin's system of ideas changed very slowly over a period of many years. "Moments of insight," in Gruber's analysis, were the culminations of slow long-term processes.... Finally, the information-processing approach, as represented by Simon (1966) and Langley et al. (1987), was considered.... [Simon] points out the importance of good problem representations, both to ensure search is in an appropriate problem space and to aid in developing heuristic evaluations of possible research directions.... The work of Langley et al. (1987) demonstrates how such search processes, realized in computer programs, can indeed discover many basic laws of science from tables of raw data.... Boden (1990a, 1994) has stressed the importance of restructuring the problem space in creative work to develop new genres and paradigms in the arts and sciences. (Gilhooly, 1996, pp. 243-244; emphasis in original)Historical dictionary of quotations in cognitive science > Creativity
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